“To me, the most important thing for businesses to consider about reopening is their ability to create customer trust. Customers have to see that businesses have put in place all the measures to be able to maintain social distancing. And the big unknown is still, will people want to go out in sufficient numbers to drink coffee to make it a viable proposition?

“Your business’s income has to cover so many costs that you need to be confident there is the footfall in the first place to do that – there’s still so much uncertainty.

“I think to be in business now you need a completely different skillset – being able to manage conflicting pieces of information, manage uncertainty, create a new strategy, be able to focus on what’s important and what’s not.”

For more from Tim on creating a sustainable business going forward, including customer interaction and reusable cup discounts, click the link below.