Frugalpac wanted to show solidarity with the thousands of independent tea and coffee shops across the UK that had to close during the pandemic. We knew how tough it would be for them. So we came up with the idea of giving away 50,000 of our Frugal Cups.
We were overwhelmed by the response from coffee shops and tearooms who took up our offer – from Wales to Norwich and from Northumberland to Bournemouth. We are so pleased to have helped out during this difficult time.
WE BELIEVE PEOPLE WILL REALLY THINK DIFFERENTLY NOW
As part of the Boughton’s Business Bounce Back feature in issue 124 Paul McReynolds from Frugalpac explains the thinking behind their 50,000 free cups initiative and how he thinks the pandemic has changed people’s attitudes
