Coming out of lockdown also presents an opportunity to reimagine the coffee industry. As we re-start, this is an ideal moment to build a better industry for the future by making decisions that will both benefit us now and over the medium-term.
United Baristas is compiling a list of practical resources to help proprietors get their shops safely re-opened and make the industry more sustainable. As coronavirus passes we are still going to have to deal with the financial precariousness of much of the industry, tackle our carbon footprint, make sure we attract and retain the brightest and best talent, and continue to win consumers to drinking more and better quality coffee.
IT’S GOING TO BE A MARATHON NOT A SPRINT
As part of the Boughton’s Business Bounce Back feature in issue 124 Tim Ridley considers the wider coffee community
Whatever the next weeks and months look like, our ongoing survival and success is still going to be determined by our response to these issues. It’s going to demand our best work yet – and it’s going to be a marathon not a sprint.
SIGN UP FOR A FREE CASE OF PUREOATY
There is still time to register for your free case of PureOaty. Glebe Farm Foods is offering up to 25,000 cases of PureOaty to help kickstart your summer sales as coffee houses across the country begin to reopen.
Rebecca Rayner, Director of Glebe Farm Foods, says, “We are very proud of PureOaty, it’s the perfect non-dairy choice for coffee and also for tea, hot chocolate or smoothies – all drinks really. The formulation is simple yet effective and delicious. Using British gluten-free oats, it’s made here on our farm, and we believe PureOaty is the best oat drink available in the UK, so put it to the test, on us!”
