Alpro, the pioneer of plant-based eating and drinking, has pledged a £325,000 support package that includes free stock alongside creating a social media campaign with baristas. Coffee shop owners can contact Alpro to request a supply of its ‘For Professionals’ plant-based drinks, which will be delivered in partnership with wholesalers once businesses reopen.
“Our independent coffee shops are facing unprecedented uncertainty right now as a result of Covid-19, and many are dealing with significant financial challenges,” says David Jiscoot, Marketing Director at Alpro UK & Ireland. “We want to do all we can to alleviate these pressures once we are through the other side of this, and we hope that setting up a free supply of our plant-based drinks range will take some of the pressure off cash flow – and help small businesses that are most in need to get back up and running as quickly as possible.”
To apply for support, please visit in-together.org. For any questions about the initiative, please contact coffeehelp@alpro.com.
For more information, visit the Boughton's website.
'IN IT TOGETHER' WITH ALPRO
As the coffee sector continues to come to terms with the severe business impact of closures due to Covid-19, more companies are working on initiatives to provide support for those who may struggle to get back up and running.
BUSINESS SURVIVAL GUIDE: PART 4
We’ve enlisted the help of Café Success Hub to come up with a simple step-by-step plan to ensure that you can take this opportunity to refresh and consolidate so you are in the best possible position when your business is ready to reopen.
In this instalment of Andrew and Claire’s 10-point plan, they are focusing on 'Your Cash' encouraging you to get a better overview of your day-to-day finances, and 'Your Marketing', how you as an independent can build your following.
In this instalment of Andrew and Claire’s 10-point plan, they are focusing on 'Your Cash' encouraging you to get a better overview of your day-to-day finances, and 'Your Marketing', how you as an independent can build your following.
