Callebaut’s 2022 Dessert Report takes a deep-dive look into the ever-evolving foodservice landscape. The report provides café operators with key market insights and latest trends to help them drive dessert sales by adding chocolate to their offering.
In this second edition of the Dessert Report key topics for café operators include pricing, menu creation, the role of dietary requirements and demographics, giving valuable insights on how to improve profit potential.
Key findings from the report:
- Chocolate remains the favourite dessert flavour for consumers, preferred by 45%. This provides a key opportunity for operators to boost their dessert sales.
- 52% of consumers purchase their desserts from cafes and coffee shops
- 45% of 18-34 year olds, 56% of 35-54 year olds and 55% of 55+ year olds indicate that they frequent cafes to purchase a dessert, cake or pastry.
- More than 50% of typical dessert consumers think vegan dessert options should be included in an offering.
- 61% of consumers indicating they would prefer a seasonal dessert option.
