Clear your diary! Less than one week to go until show doors open!

Visit the ultimate show for the UK Food and Drink industry!

Food & Drink Expo, part of the UK Food and Drink Shows is packed with exciting ideas and concepts for operators looking to expand their offering and make more profit every day. 

The show is open from Monday 25 April – Wednesday 27 April – at the NEC, Birmingham. 
As well as the leading brands ready to see you in the exhibition hall, there are some fantastic free sessions to help with your business growth. With less than a week to go, here's a glimpse of some of the free sessions lined up for you...

Counter revolution: understanding conscious consumers (14:00, Wednesday 27th April) 
Conscious consumers increasingly expect food and drink to be part of the solution, not the problem. And it’s their values (and buying power) that’s sparking positive change. The expert panel, including Neil Rankin from Symplicity Foods will discuss what this looks like: as successful businesses adapt to new customer attitudes.

Giving Surplus Purpose (14:20, Tuesday 26th April)
The race is on to find sustainable and cost-neutral ways to reduce waste, against a backdrop of climate change challenges and Sustainable Development Goals. We look at how businesses such as TooGoodToGo, are working with FareShare to reduce waste while supporting their local communities.

Walking in their shoes: What customers really want (12:00, Wednesday 27th April)
Thinking like a shopper is crucial to getting your value proposition right. This fun interactive session, hosted by This is Cumbria, will focus on their needs, with live insights into your pain points and preferences around speciality food and drink. Plus, there’ll be delicious food from Cumbria, that every customer will love.   
The Food & Drink Expo show floor will be swarming with new product launches. Your time’s important, so make every minute count – visit the 'Innovation' product category here and browse what’s new for 2022.

And while you’re at the NEC, visit all the sister shows, all under one roof – your free pass also gives you access to The National Convenience Show, The Forecourt Show, and Farm Shop & Deli Show.